The Power of Google Business Profile for Photographers
Your camera is like your Swiss army knife; you’ve taught yourself all the functions and developed your business to where it is today. Hey, that’s no small feat! You should be very proud of yourself!
Photography is truly an art form. While you probably use most of the tools on your camera, it can’t function without the most important button, the shutter button. So I want you to think about Google Business Profile as your shutter button because, without it, the other parts won't work.
As a photographer, being discoverable online is so important for reaching new clients. Your Google Business Profile is like your digital storefront, allowing customers to find and learn about your photography and what makes you unique! Your Google Business Profile is your FREE directory listing on the world’s largest search engine!
So optimizing your profile should be a top priority, but what does that even mean? Let’s dive into the ins and outs of your profile.
Why Should Photographers Claim Your Google Business Profile?
Claiming your free Google Business Profile enables you to show off your photography style to locals who might be searching for your services. You can share your portfolio, credentials, specialties, and contact info. Even show off your favorite photos. Furthermore, It allows you to control how your business appears on Google Search and Maps. Without claiming your profile, your information could be wrong or missing.
Here are five more reasons why it’s so important to claim your Google Business Profile.
5 Reasons to Claim and Optimize Your Google Business Profile
1. Controlling Your Local Search Listing
A fully optimized profile means appearing in those important first spots when potential customers search for local photographers. Why? Because you’re showing the Google gods that your profile is active. Google WANTS to serve its customers (the searchers) the best possible answers to their questions. This is an opportunity to show Google that you are the BEST answer for “photographer near me.” Complete profiles with plenty of photos tend to rank higher. We actually offer quarterly photo updates for our Google Profile management clients.
2. Building Your Online Reputation
Your profile helps build an online reputation, as real customers can leave reviews about their experience! Positive Google reviews establish credibility and social proof. Try to keep customers satisfied and encourage honest feedback after each session. Also, remember to respond promptly and politely to all reviews, even negative reviews. Your forthcomingness and willingness to solve problems show potential clients that you care and value their feedback. And, again, this shows Google your profile is super active and helpful!
3. Enhancing Your Website Traffic
A Google Business Profile integrates with your website. Your contact info, studio hours, photos, reviews, directions, and services are displayed in the knowledge panel beside your website on search. This convenient snapshot entices visitors to click through to your site to learn more and hopefully book a session with you! CL Content Marketing posts on our Google Business Profile once a week on Mondays. Last week, our post resulted in 26 clicks! That’s 26 “free” clicks that we didn’t have to pay for!!
4. Optimizing for Mobile Users
Did you know there are more phones than humans in the world? That means that not optimizing your profile for mobile users is a big mistake. Make sure your profile looks amazing on smartphones with vertical photos, ample white space, and clear contact buttons. Mobile users love easily contacting you or getting directions.
5. This is What We Can Control Over Local SEO Results
SEO is frustrating at times because it’s a long game. While we WISH we could guarantee first-spot rankings immediately, it does take time and effort. We like to focus on what we can control with our clients’ SEO, and optimizing your Google Business Profile is one of the ways we can improve your online presence.
Google Business Profiles enable photographers to control their online presence, attract local customers, build an authoritative reputation through reviews, and complement their website. Put your best work forward to inspire potential clients. Combined with stunning photos and great customer care, your profile becomes a channel for growth.
Optimizing Your Google Business Profile Shouldn’t Be a Chore!
That Swiss army knife will function even better if you’re using ALL the tools. Let's work together to optimize your online presence for more leads and more time behind the lens.
If you want to learn more, please visit my services page here.
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